Introduction: A Brand Committed to Better Pet Nutrition
Paleo Pet is a local business in the Philippines that offers nutritious human-grade pet food, meat pouches, treats, and bundle options for dogs and cats.
Before the SEO campaign began, Paleo Pet’s website was having a hard time showing up in search results. It had low organic visibility and ranked for only a few important commercial keywords, making it hard for pet owners in the Philippines to find the brand when searching for dog food, cat food, and pet treats online.
The Challenge: Missing Opportunities in Organic Search
The biggest challenge wasn’t the quality of the products. It was making them visible to potential customers on search engines.
Although Paleo Pet offered nutritious, human-grade pet food, the website had limited visibility in Google Search and struggled to rank for high-intent keywords, including:
- best dog food Philippines
- dog food Philippines
- dog treats
- dog food brands Philippines
- pork liver for dogs
- recovery food for dogs
Because of this, the brand was missing potential customers from Google search.
Before SEO, Paleo Pet had low organic visibility and limited search traffic.
The Solution: Helping Paleo Pet Reach More Pet Owners
To address these challenges, we developed a tailored SEO strategy focused on increasing Paleo Pet’s online visibility and reaching pet owners with high purchase intent.
As part of our SEO agency services, every optimization was designed to improve search rankings, attract qualified organic traffic, and create a stronger connection between informative content and product pages.
Our strategy included:
- Targeting high-intent commercial keywords with strong purchase potential
- Creating informative content that answered common pet nutrition and care questions
- Optimizing key pages to improve visibility in Google Search
- Improving keyword rankings across product and blog pages
- Connecting blog content with relevant product pages to support the customer journey
- Expanding the brand’s visibility for searches related to dog food, pet treats, and pet nutrition
The Results: Climbing the Search Results
After six months of implementing the SEO strategy, Paleo Pet achieved measurable improvements in organic visibility, keyword rankings, and overall business performance.
Here are the 280 keywords that showed the strongest growth:
| Keyword | Ranking |
|---|---|
| paleo pet | #1 |
| recovery food for dogs | #1 |
| pork liver for dogs | #2 |
| is pork liver good for dogs | #3.7 |
| can dogs eat pork liver | #4 |
| best dog food Philippines | #6 |
| dog food brands Philippines | #6 |
| dog food Philippines | #7 |
| dog treats | #8 |
| dog food brands | #10 |
After 6 months, Paleo Pet started ranking for 280 keywords, including high-intent commercial searches. Organic traffic also grew strongly, reaching around the 900 to 1.2K traffic range near the latest reporting period.
Business Results: Turning Organic Traffic into Sales
Improved search visibility translated into meaningful business results. As Paleo Pet gained higher rankings for high-intent keywords, more qualified pet owners discovered the brand through Google Search, leading to stronger engagement, increased orders, and higher sales.
| Metric | Result |
|---|---|
| Total sales | ₱1,363,850, up 29% |
| Gross sales | ₱1,204,300.62, up 32% |
| Net sales | ₱1,187,268.06, up 31% |
| Orders | 471, up 23% |
| Orders fulfilled | 452, up 24% |
| Sessions | 13,456, up 22% |
| Conversion rate | 3.37%, up 55% |
| Average order value | ₱2,549.39, up 8% |
| Returning customer rate | 64.66%, up 15% |
The Bottom Line: Every Search Became an Opportunity
Before the SEO campaign, Paleo Pet had limited organic visibility and struggled to rank for valuable commercial keywords, making it difficult for potential customers to discover the brand online.
Within six months, the SEO campaign delivered stronger keyword rankings, more organic traffic, increased sessions, more orders, and measurable sales growth. More importantly, it showed how local digital marketing services, when paired with a focused SEO strategy, can help businesses stand out in search, attract ready-to-buy customers, and generate sustainable growth.